Redefining the debate on environmentally responsible behaviour. Focusing on the question 'What are the most effective ways of increasing environmentally responsible behaviour (ERB)?' this paper analyses the effects of the dominant social paradigm, the corporate charters, unsustainable measures of progress (e.g. GDP) and the government's paradoxical version of sustainable development in relation to improved behaviour. Systemic change is revealed as fundamental to encouraging ERB and the resultant theory outlines the severity of political, institutional and social change necessary to avert impending environmental doom.
Oliver Sylvester-Bradley, Jan 2004
